Djuma was founded in the early 1990s by Jurie and Pippa Moolman, who transformed inherited farmland into a protected wildlife reserve. With Jurie’s background in ecology and Pippa’s creative spirit, Djuma was built on a simple but powerful vision: to protect the land, share the bush authentically, and create meaningful connections between people and nature.

From the beginning, Djuma was known for its warm, owner-run approach, outstanding wildlife encounters, and deep respect for the natural environment. It quickly became a much-loved safari destination within the Sabi Sand, offering guests an intimate and unpretentious bush experience.

Conservation and Community

Djuma has always believed that conservation and community go hand in hand. Alongside protecting wildlife and habitat, the reserve has supported local education and early childhood development initiatives, helping ensure a sustainable future for both people and the land.

A Pioneer in Live Wildlife Experiences

In 1998, Djuma made history by hosting one of the world’s first live wildlife webcams, overlooking a waterhole now known globally as Gowrie Dam. What began as an experimental project grew into an international phenomenon, connecting viewers around the world to real-time moments in the African bush.

This pioneering spirit later helped give rise to WildEarth and the globally recognised safariLIVE broadcasts, with Djuma remaining a central location for live, interactive safaris.