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History & Philosophy

Cheetah Djuma Game Reserve

Djuma Private Game Reserve was originally established as a private property in the 1970s, and comprises two properties of almost 2000ha with traversing rights over an additional 5000ha. Jurie Moolman inherited the land from his father and set about laying the founding stones of what would become Djuma Private Game Reserve in 1993. Working side by side, Jurie and his wife Pippa built Djuma with large amounts of personal passion, intuitive vision and a deep, abiding love for both the land and the people of the surrounding community. This has created a legacy of incredible proportions that has seen Djuma play a critical role in not just the protection of an incredible portion of the African wilderness but also the upliftment and personal development of an untold number of people whose lives have been positively impacted by the Djuma brand and the Moolmans’ nurturing nature.

Djuma’s philosophy has always been to conserve the land so that future generations can enjoy the pristine glory of the African bushveld. To make this a reality, responsible, sustainable commercialisation is key.

Responsible commercialisation is not only essential for the maintenance of Djuma Game Reserve, but the job creation associated with the commercial process allows neighbouring communities to have a stake in these lands. This provides a direct incentive for local communities to help conserve their environment.

Djuma strives to provide an unforgettable and magical experience for its guests. By creating an atmosphere of warm hospitality, its able to bring guests as close as possible to the sights and sounds of the undisturbed African landscape.

The underlying ethos is one of immersion and authenticism, where guests are given an experience that exposes them to not just the incredible majesty of the African wilderness but also to the warmth and unique hospitality of its people, learning a deep-seated love and respect for both in the process.